I work on a wide range of design projects from brand identity, infographics and brochures, to menus and pitch presentations. My primary programmes are Adobe Illustrator, Indesign and Photoshop, but I also create bespoke pitch presentations in Microsoft PowerPoint and Keynote.
Placemaking is the process in which a community or property developer embarks upon creating a unique personality that will be synonymous with the project and its branding. The process is boiled down into steps that transition tired and uninspiring branding and transform it into an exciting narrative to transform public perception.
I was commissioned by Branding and Placemaking expert Mark Smith to create a visual identity for the process, detailing each individual step to help walk clients through their thinking.
I worked with the Roastery at Department of Coffee and social affairs to develop their new Cold Brew branding. I produced a variety of options in the below mockup format alongside the inDesign and illustrator files demonstrate what each label would look like mocked up onto both the finished product and the POS signage.